Snapchat is quietly rolling out a new “Footsteps” feature to all iOS users this week, the company confirmed to TechCrunch on Monday. The new feature, which was previously only available to Snapchat+ subscribers, uses Snap Map to let you see how much of the world you’ve explored and track where you’ve traveled to.
The first time you use Footsteps, your first steps will be based on Snaps in your Memories, which means that your past trips still count. After that, Snapchat won’t use any more Memories to add to your Footsteps, and will instead track your travels using location data.
Snapchat can only populate your Footsteps if you don’t have Ghost Mode on, which is a setting that prevents Snapchat from showing your location to your friends.
The new feature comes as Snapchat continues to compete with Instagram and TikTok. By building out its Snap Map product, the company is strengthening one of its key differences from its competitors, both of which don’t offer a similar feature (that might change, as Instagram has confirmed it’s developing a “Friends Map” feature).
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